The Big Lebowski has gone from a largely ignored film to a cultural touchstone spanning generations. At the center of it is The Dude - a religious figure for the non-religious, a model citizen for the perpetually stoned, a hero for a demented world. Around this cult figure a philosophy, a religion, and a way of life has grown along with a following of ‘achievers’. One of these achievers is Wick. Transforming like Superman in a phone booth, Wick becomes The Dude and that’s all it takes - people are drawn to him like moths to the flame. But why?

 

Wick isn’t one to ask why, but he knows a gift when he sees it. He’s using his nascent fame at music festivals such as JamCruise and One Big Holiday not just to ‘make everyone’s day better’ but also to support Funk Abides, a charity foundation he started that provides instruments and musical experiences to underprivileged children.

As they say in The Big Lebowski: “Sometimes there’s a man...well, he’s the man for his time and place - he fits right in there.” Wick is that man. Wick is That Dude. And The Dude abides.